Where Are Your Nigerian Customers?
The last time I visited Lagos, I spent good time in Oshodi market. I also took a bus to Yaba. I wanted to see Lagos and understand the evolution. The fact is this: nothing has changed that much. You have a higher chance of making money in Nigeria offline than online. In other words, for everything you do, you must have an offline strategy because the customers are still offline. You are not running a business in Nigeria if all you have is internet-based strategy. The customers and most of the richer citizens are not here. In this video, I…