5 Nigerian Women on Learning to Do Their Own Makeup
Before beauty influencers dominated our feeds and every makeup technique had a name, learning how to do makeup often involved a lot of trial and error. Today, however, YouTube tutorials, TikTok videos, and social media creators have made beauty education more accessible than ever. For many women, the journey to mastering makeup was about finding creators whose content felt relatable, practising consistently, and developing a personal style over time. We asked a few women how they learned to do their makeup, and their answers reveal a common theme: there is no single path to becoming good at it. “I watched YouTube” For 27-year-old Toke, YouTube was the ultimate beauty school. “I watched YouTube. Dinmma Umeh and Uche Natori‘s channels helped a lot.” Like many beauty enthusiasts, she learned foundational techniques by following creators whose content broke down makeup in a way that was easy to understand and replicate. “I learned before I even bought products” Deborah, 23, spent time consuming beauty content long before she owned any makeup herself. “I began to watch a lot of beauty TikTok even when I hadn’t bought products. So when I finally got products, I already knew what to use and where to use […]
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