Side Hustle Nation: Report Shows More Kenyans Turning to Businesses to Survive Tough Economy
Faced with a tightening economy, Kenyans are increasingly launching side hustles and scaling up existing businesses to bridge the gap. According to the latest Old Mutual Financial Wellness Monitor, which tracks the financial health of the country’s workforce, 30% of working Kenyans reported earning more than they did a year ago. Furthermore, 47% now own or co-own a business, reflecting a widespread shift toward entrepreneurship. Arthur Oginga, the CEO of Old Mutual, noted that this trend demonstrates a proactive approach to financial survival. Rather than waiting for a broader economic turnaround, citizens are taking direct action to stabilize their households.
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