Mastering and Controlling Demand, Not Just Supply, Is Modern Playbook for Digital Business Success
To win in the 21st-century digital economy, a business must control or influence demand, not necessarily just supply. In the industrial age, power was domiciled with those who controlled supply. But the digital age has rewritten that ordinance. Today, the empire builders are not those who manufacture the most, they are those who command demand, […]
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