Why Kenya plans to spend $775K on 30 influencers ahead of 2027 polls
The strategy targets 10 macro-influencers and 20 micro-influencers, who would be paid quarterly retainers of KES 100,000 ($775) and KES 50,000 ($387.6), respectively, to support the campaign. Macro-influencers typically command audiences of over 100,000 followers, some reaching into the millions, while micro-influencers have followings of between 10,000 and 100,000.
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