Interswitch’s new TVC: Powering moments that matter
Not all impact is loud and boisterous. Some of it happens quietly, steadily, almost invisibly but undeniably. That’s the story Interswitch chooses to tell in its new Masterbrand TVC, a cinematic tribute to everyday African life, and the role the brand plays in powering it.
Premiered at an exclusive screening at the Interswitch Innovation Lab in Lagos, the new film is more than a commercial. It’s a reflection of culture and connection, a deeply human, emotionally rich expression of the brand’s connection to the people and communities it serves. A campaign that reframes Interswitch not just as a payments platform, but as an ever-present enabler of progress in markets, homes, hospitals, fuel stations, and schoolyards across the continent.
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