1xBet Shortlisted in Five Categories at SiGMA Africa 2026: Strategy, Audience Insight, and Trust at the Core
Global brand 1xBet is once again in the spotlight of the African iGaming industry. The company will participate in SiGMA Africa 2026, taking place March 3–5 at the Grand Arena within GrandWest Casino and Entertainment World in Cape Town. Africa has long been a priority region for 1xBet: dynamic regulation, growing player protection standards, professional local partners, and innovative solutions make the market here unique. The company is known for its expertise in market approaches and a partner ecosystem that supports long-term growth strategies. 1xBet actively supports sports across the continent, serving as an official partner of the Confederation of African Football (CAF) and all its tournaments. 1xBet collaborates with leading clubs and sports federations throughout Africa, invests in grassroots tournaments, and helps young talents reach their full potential. Among its global partners are FC Barcelona, Paris Saint-Germain, FIBA, and other international organizations, reinforcing the brand’s strong reputation. Five nominations reflecting continued leadership In 2024, 1xBet was recognized as Best Sportsbook Operator in Africa, affirming its leadership on the continent. In 2025, the brand was named Best on Mobile, highlighting its innovative mobile solutions and user-centric approach across African markets. In 2026, the company was shortlisted in five SiGMA Africa Awards categories: ●Best on Mobile 2026 (Supported by ALEA) ●Best Casino Operator 2026 (Supported by ALEA) ●Best Sportsbook Operator 2026 (Supported by Velitech) ●Best Marketing Campaign 2026 (Global FIBA Strategic Partnership) ●Best Affiliate Program 2026 (1xPartners) Each nomination reflects the company’s tangible achievements — from innovation and marketing to affiliate strategies and responsible gaming culture. Voting is open until February 23, 2026, for delegates and the broader audience. 1xBalance: conscious play and trust SiGMA Africa 2026 will feature a Responsible Marketing expert panel, in which industry leaders will discuss how marketing practices intersect with player protection. Among the speakers is Nnanna Ewuzie, Compliance Manager, 1xBet Nigeria, who will share practical insights from the African market. The panel will cover everything from enforcing age restrictions to implementing effective verification and control tools, showing how responsible marketing directly supports responsible gambling. “Responsible gaming is more than rules. It’s about trust, awareness, and understanding players. We want everyone to approach betting with a clear mind, understand their actions, and enjoy fair and safe play,” — Nnanna Chigozie Ewuzie, Compliance Manager, 1xBet Nigeria. Nnanna Chigozie Ewuzie will also present practical case studies of the brand's work with young people, including support for local sports and the organization of the 1xCup football tournament. A key focus will also be the interaction between operators and regulators, a vital factor in shaping sustainable industry standards across the region. The panel will also share insights from the 1xBet recently published Player Protection Index, revealing how fragmented regulations across African markets pose both challenges and opportunities for the industry. This discussion highlights how a thoughtful, player-centered approach creates a safer, more trustworthy ecosystem while allowing the market to grow responsibly. An ecosystem that scales opportunities At SiGMA Africa 2026, Booth No. 706 becomes a true point of attraction for partners, showcasing proven approaches and offering a hands-on experience. Visitors will enjoy: ●Afro-Memo — a memory and attention game with African masks, playable solo or in teams. ●Discussions and insights — real cases on traffic, affiliate models, and player retention strategies, giving partners the chance to exchange experiences and ask questions. ●Prizes and atmosphere — iPads, AirPods, and a lively environment that makes exploring the brand memorable and engaging. Booth No. 706 is more than a meeting point — it’s where strategy, partnership, and live dialogue intersect, showing what really works in Africa and giving partners practical takeaways to apply in their own markets. Participating in SiGMA Africa 2026 allows 1xBet to exchange insights, discuss market trends, and reinforce its presence in Africa. The five award nominations confirm not only the company’s innovative strategy but also the trust and respect it commands from partners and the wider industry, making the brand a reliable anchor for anyone building a business in the region.
Ladun Liadi -