Publicis to Acquire U.S.-based Data Company, LiveRamp, for $2.2 billion
Publicis Groupe is doubling down on its transformation into a data and artificial intelligence-driven marketing powerhouse after agreeing to acquire U.S.-based data collaboration company LiveRamp in a $2.2 billion all-cash transaction. The deal, announced Sunday, marks one of the advertising industry’s most significant technology acquisitions in recent years and underscores how global agency groups are […]
The post Publicis to Acquire U.S.-based Data Company, LiveRamp, for $2.2 billion appeared first on Tekedia.
Tekedia -