What to Wear? Imad Eduso Answers with Laba Laba Vol. 3
This fashion season, Imad Eduso introduces Laba Laba Vol. 3, a collection meticulously designed as a sartorial lifeline for the stylish woman navigating a world of expectations, unpredictability, and the perennial question of “What do I wear?” Through a visually arresting campaign inspired by the beloved Nigerian WHOT card game, the brand reframes the act of getting dressed not as a gamble but as an audacious, joyful expression of self. Here, each piece becomes the winning card. At its core, this collection draws from a deeper journey rooted in faith, reflection, and intentional growth. In seasons of uncertainty and transition, faith offers a quiet freedom, allowing a woman to release what no longer serves her and embrace clarity, movement, and grace. Like the butterfly (laba laba in Yoruba), the pieces in this collection are bold, elegant, and subtly transformative, perching gently on the body yet powerful enough to command a room. From the sculpted Labo Top to the flirtatious Mini Skirt and the architectural Midi Dress, each garment is crafted for moments of clarity, confidence, and surrender. Produced in small batches by skilled artisans in Lagos, every detail whispers craftsmanship, and every stitch speaks of intention. Set against the backdrop […]
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